Gardner Furniture specializes in manufacturing and selling direct Director Chairs
. Their customers include most of the fortune 100 including IBM, CBS, Viacom. Through their E-Commerce Store, developed by TactiCom, Gardner sells direct to their consumers. According to Chris Kilmain, "The phones haven't stopped ringing since the site went on-line"
. The site has many advanced features such as:
- Product Configurator allows the customer to select the chair attributes they require, for example, you can choose between numerous canvas colors, wood types and arm types.
- Gardner Furniture utilises TactiCom's Web Call Systems to allow an automatic call-back service, a customer enters their telephone number and they are connected directly to Gardner sales representative.